Sparking up the profits on Bonfire Night

23 Oct 2018

The British tradition of Bonfire Night is a longstanding tradition from 1605, celebrating the foiled plot by English Catholics to blow up the London Houses of Parliament.

Guy Fawkes was known as the mastermind behind the gunpowder plot. Effigies of Guy Fawkes have been burnt on bonfires annually on (or around) 5 November.

If you are holding a Bonfire Night or Firework display event at your pub, hotel, venue or even field, here are some tips to maximise revenue and make your Bonfire event a memorable one.

Ticket Sales

Advance ticket sales will give an estimate on crowd numbers, in particular food and drink supplies. Offer a discount for bulk and advance tickets. 

Food and Drink

Supplying food and drink is a must! It will make the difference between happy and miserable crowds, especially for families who may arrive earlier in the evening. It can also be a fantastic opportunity to maximise profit, since fireworks (especially professional fireworks) can be costly. 

And food costs do not need to be expensive. Winter warmer food that can be prepared in advance (ie. chilli, pies and stews) would happily please customers on a cold November evening.

Food Options

  • Stew (lamb or beef)
  • Bowl of beef chilli, rice and nachos
  • Pulled Pork Burgers
  • Beef Burgers and fried onions
  • Hot dogs
  • Battered Sausages
  • Bangers, Mash and Onion Gravy
  • Steak and Ale Pies
  • Cheese/Bacon stuffed Jacket Potatoes
  • Chips (with cheese or gravy)

Ensure there is a vegetarian option

Drink Options (Hot and Cold)

Alcoholic:

  • Mulled Wine
  • Mulled Cider/Hot spiced cider
  • Craft Beers
  • Non Alcoholic
  • Hot Chocolate
  • Pumpkin spiced late

Sweets

  • Toffee Apples
  • Guy Fawkes Gingerbread men
  • Marshmellows
  • Bonfire Toffee
  • Cookies

Children’s Guy Making Competition

Traditionally kids made penny for the guys by stuffing old clothes with straw or newspaper. These would be touted to collect money. A modern approach is to have a guy making competition. A collection of finished guys could be displayed and then judged. The winner could receive a prize and have their Guy on the bonfire.

Crafts Stalls/Tables

  • Glow sticks (a safe alternative to sparklers and popular with kids)
  • Knitted hats, mittens and scarfs
  • Confectionary: cupcakes, toffee, candy floss, sweets
  • Jewellery ie, glow in the dark jewellery
  • Lanterns  

Volunteers

Some people may offer to help at the event free of charge in lieu of buying a ticket. 

Invite a Charity to collect money

This may bring in more people associated with the charity and is a good will gesture on behalf of your business.