Social Media Graphics: Key for Online Marketing

28 Sep 2017

Can you imagine your everyday life without Facebook, Twitter, Instagram, Snapchat and social media in general? They've been a part of our lives for so long that it's hard to think back to a time when they weren't. The same goes for businesses.

Social Media has become an inherent part of our lifestyles, and imagining life without it is a nightmare. The popularity of social media gave birth to social media marketing, a new trend of marketing and advertising that has been gaining popularity like wildfire over the last year.

What is that one thing that makes you like, tweet, share or even give a second glance to a post on social media? Graphics, of course. Whether memes, your friend's lunch or the latest snap of their furry friends, we are all suckers for visual driven posts.

The human brain processes visuals 600,000 times faster than words.

To that end, the use of visual and graphics is the key factor when marketing anything on the web, whether in our personal lives or for business.  This should be enough to understand the importance of using visuals in any social media post. Eye-catching images always do the trick when promoting a post on social media, whether a product, a business or any content-based article, making your marketing text more likely to be noticed, read by the right people and remember you.

Here are five top tips on how to make an engaging post on social media using graphics:

1. Cut down the text

People are increasingly becoming restless and look to social media for a quick escape. They don't have the time or patience to read articles and paragraphs of text that they haven't actively sought out, which is why social media graphics help to break the monotony and help keep them engaged.

Keep it simple and short and focus on using striking graphics, that will help keep the reader entertained.

2. Visuals, visuals and more visuals

It goes without saying that the visuals your post should be relevant to the topic at hand. Support different visuals for different kinds of content. Keep the graphics straightforward, yet interesting. The images and graphics should be exciting but should also give out the clear message in the end.

3. Vary your content

Repetition is boring, no matter where it is used. You don't want people scrolling down your post without even reading it, purely because they find it too familiar or they have seen it before.  Try to vary your content and the use of graphics and give the readers something to come back to.

4. Be creative with graphics

Creativity is key when generating graphics that work well in marketing. Think outside of the box and create quirky, colourful, attractive graphics. Adding this variety to your posts will ensure people don’t ignore your message.

5. Don't forget the branding!

You post an interesting post on social media with attractive graphics that is generating a good level of interest. However, if you haven’t included any details of your brand or company, it makes it difficult for the viewers to get to you directly. Don't lose out on potential clients; include your branding.

Whether you include your logo, your brand name or your strapline, always remember to add your brand identity into social media graphics. 

Take business marketing to a whole new level with the use of social media with these simple tips.

If you are lost for graphic ideas for your social media posts, then check out Doppler Graphic’s wide range of graphics and social media like a pro!