Did you know that around 74% of the total social media marketers prefer using visual content for marketing? This is because, after years and years of constant use, social media platforms have evolved to the extent that the majority of shares are visual based and businesses like yours don’t want to miss out on those all-important social signals.
To that end, social graphic design can be just as valuable to online marketers as blogs or videos that are created – and often over utilised - for the same purpose.
Social Graphic Design
Branding is a big part of social graphics and adverts and encompasses a wide range of signals for the target audience. For many, a simple logo and colour signifiers are enough – think of Apple and their brightly coloured ads with a crisp white logo. For others, keeping the viewer hooked for as long as possible before revealing their brand.
The placement of a brand is of sheer importance, especially if you are competing online. The online marketplace allows anyone to get involved and take a slive of the market share – not just the big household names. In short, clever social graphic design going viral has led to many businesses changing the way they operate forever.
Become a Must-Follow Brand
Social graphics tend to stick inside a customer’s mind and clever branding is a part of this. Updating your online presence – particularly on social media – on a regular basis is a big part of this, reinforcing to your target audience just how relevant you are.
With just a few clever marketing designs and updates, you will soon become a must-follow brand as people look forward to what you will come up with next. Case in point: a certain lovable family of meerkats have been used as part of one of the most successful ad campaigns in recent history – to the point where people buy merchandise just to be a part of it.
Create your Own Signifiers
The entire purpose of your brand's social graphics is to make sure that you are seen in the way that you want.
With the right audience following, all you will ever need to do is add your logo or colour scheme to any graphics produced for people to associate it with your business.
The influence of social media sharing doesn’t look to be waning anytime soon, so if you haven’t already, now is the time to ensure your social media pages are not just up to date but are regulated on a regular basis with strategic content thrown in with your updates. Visual content is huge, so make the most of it with social media graphics from Doppler Graphics.
All of our designs have social media friendly templates available meaning you don’t need to worry about graphic design – because we’ve done it for you.
For more information, please browse our range of templates today or contact us today!