Consistency is Key to Success

07 Dec 2017

When it comes to advertising, promotions and making a success of your business, there is one thing that is easy to overlook and get left by the wayside: branding. Consistency with your branding is one of the quickest and easiest ways to not just improve your brand awareness, but to show your customers that you mean business and that you know what you’re doing.

This is important in all areas of business and industry, but especially for those within retail, hospitality and commerce. So, how do you do it? While there will always be a place for print media and traditional forms of marketing, the biggest, quickest and easiest way to reach your audience now is through social media. Branding on social platforms is often overlooked when viewed as a standalone image; however, if you can tie this in with promotions and offers that are present in your business, this is when they really take hold.

Offers and Promotions

With Christmas right around the corner, it’s highly likely that your core offers and promotions are being advertised within your business – whether it’s festive parties, drink offers and club nights, Christmas lunches or office parties. You may well have one of the best value offers in town, but unless people know about it, you may as well be invisible to your target audience.

With posters, flyers and menu options available, creating your promotional materials in-house is easier than ever before with our pre-made designs and online editor. With designs to suit a broad range of businesses, spreading the word about your Christmas offers is easier than ever before with Doppler Graphics.

Don’t Forget Social Media

Branding in the online realm is just as important as it is physically in your venue or establishment – so don’t forget to update your profiles in the build-up to what is arguably one of the biggest days of the year for many businesses.

With a full range of Christmas designs available across posters, flyers, banners and menus, it goes without saying that we also have a range of templates to suit social media branding needs, too.

With Facebook, Twitter and LinkedIn banner designs at the ready, you can push your offers and promotions digitally at the click of a button. This is especially important if you are posting regularly – which you should be – and utilising paid ads on social media.

Imagine a huge chain and how they advertise; yes, they have money to throw at TV adverts and huge multi-national campaigns, but they are consistent in their approach. Every venue and outlet will have the same branding and POS materials. Every post will have the same message, every uniform will enforce the same promotion - and it is this that gets them noticed.

It might sound like common sense – but that’s because it is. But sometimes, it is the small and simple things that can really hammer home your strategies, promotions and plans to drive your business forward. It is because they are so simple that they work – and your customers will expect them.

Take a step closer towards greatness – and invest in your business with Doppler Graphics today.