Dimensions: Facebook/Twitter: Horizontal/Landscape (1,024 x 512 pixels)

The top three social media channels for those promoting their event are Facebook, Twitter and LinkedIn. These channels offer the benefits of interactivity, volume, reach and visibility.

Top Tips

Here are our top 4 tips when putting together a digital advert:

Be informal and talk naturally to your audience.

Be concise. Ensure your text is succinct and to the point. Facebook’s previous 20% text rule no longer strictly stands; however, although this rule is no longer enforced, ads with fewer words do get higher visibility through social media channels. Therefore,

Include a call to action. Make it clear what you want your audience to do.

Be visually striking. Our eye catching graphic templates give a visual impact that will boost click-through rates.